Impact of management capabilities and environmental dynamism on Nigerian SMEs marketing innovation performance
As Small and Medium Enterprises (SMEs) globally are faced with challenge of globalization, managers have to develop the essential management capabilities that can help stimulate marketing innovation performance of their business enterprises. In line with Resource-Based View (RBV) and Dynamic Capabi...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Society of Scientific Research and Education (SSRE)
2018
|
| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/25735/1/IJMRR%208%201%202018%2020%2035.pdf http://repo.uum.edu.my/25735/ http://ijmrr.com/view%20jouranal.aspx |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|