Impact of management capabilities and environmental dynamism on Nigerian SMEs marketing innovation performance

• Main Authors: Muddaha, Garba, Yeoh, Khar Kheng, Sulaiman, Yaty
• 格式: Article
• 語言: English
• 出版: Society of Scientific Research and Education (SSRE) 2018
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/25735/1/IJMRR%208%201%202018%2020%2035.pdf; http://repo.uum.edu.my/25735/; http://ijmrr.com/view%20jouranal.aspx

As Small and Medium Enterprises (SMEs) globally are faced with challenge of globalization, managers have to develop the essential management capabilities that can help stimulate marketing innovation performance of their business enterprises. In line with Resource-Based View (RBV) and Dynamic Capabi...