A study on Malaysian consumer awareness toward the use of JAKIM Halal logo

• Main Authors: Taip, Mohd Ramdan, Mohamed Ismail, Risyawati
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2017
• 主题: HF Commerce
• 在线阅读: http://repo.uum.edu.my/22664/1/STML%E2%80%93Go%20Green%20%202016%20752%20761.pdf; http://repo.uum.edu.my/22664/; http://stmlportal.net/stmlgogreen2016/pdf/p752.pdf

The demand for products and services based on the Halal concept increasingly widespread over the world especially in Malaysia, which is known as one of the world Halal hub.The consumer's need toward the Halal products increasingly high. However, Malaysian consumers are generally still lack an...