The effect of brand personality on brand equity for SMEs brand
Current business landscape is characterized by a highly challenging and competitive environment. Thus, it is imperative for companies to increase their competitiveness level in the market. In the strategic brand management literature, little attention has been paid to investigating the impact of b...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
2016
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/21484/1/JGBSE%203%205%202016%2019%2033.pdf http://repo.uum.edu.my/21484/ http://gbse.com.my/22nov16/Paper%20Siap-3-.pdf |
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