Key factors influencing purchase intentions towards automobiles in Pakistan

• المؤلفون الرئيسيون: Altaf, Syed Naveed, Hashim, Noor Azmi
• التنسيق: مقال
• اللغة: English
• منشور في: Faculty of Commerce, University of Central Punjab, Lahore, Pakistan. 2016
• الموضوعات: HC Economic History and Conditions
• الوصول للمادة أونلاين: http://repo.uum.edu.my/21294/1/P-ARJCEAA%2010%201%202016%2014%2022.pdf; http://repo.uum.edu.my/21294/; http://paradigms.ucp.edu.pk/paper/key-factors-influencing-purchase-intentions-towards-automobiles-in-pakistan

In this paper the authors identify and investigate the key factors which influence intentions to purchase passenger cars among consumers in Pakistan. A questionnaire was developed to check the significance of these key variables identified from previous studies, especially those conducted in the co...