Perceived influence of opposition political campaign materials on voters

This article focuses on how political attitudes of voters are shaped and affected during election campaigns.The study is constructed on the third person effect paradigm that posits that negative messages will have a greater impact not on ‘me’ or ‘you’ but on ‘them’.Concurrently, perceived positive m...

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Main Authors: Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah
格式: Conference or Workshop Item
语言:English
出版: 2017
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在线阅读:http://repo.uum.edu.my/20924/1/shsconf_icome2017%201%206xxv.pdf
http://repo.uum.edu.my/20924/
http://doi.org/10.1051/shsconf/20173300038
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