Perceived influence of opposition political campaign materials on voters

• المؤلفون الرئيسيون: Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2017
• الموضوعات: JA Political science (General); P Philology. Linguistics
• الوصول للمادة أونلاين: http://repo.uum.edu.my/20924/1/shsconf_icome2017%201%206xxv.pdf; http://repo.uum.edu.my/20924/; http://doi.org/10.1051/shsconf/20173300038

This article focuses on how political attitudes of voters are shaped and affected during election campaigns.The study is constructed on the third person effect paradigm that posits that negative messages will have a greater impact not on ‘me’ or ‘you’ but on ‘them’.Concurrently, perceived positive m...