Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation

• المؤلفون الرئيسيون: Zafar, Hina, Hafeez, Muhammad Haroon, Mohd Shariff, Mohd Noor
• التنسيق: مقال
• اللغة: English
• منشور في: 2016
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/19184/1/SEAJCBEL%209%202%202016%2040-56.pdf; http://repo.uum.edu.my/19184/; http://seajbel.com/wp-content/uploads/2016/05/K9_206.pdf

This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by...