Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance

• المؤلفون الرئيسيون: Zafar, Hina, Hafeez, Muhammad Haroon, Mohd Shariff, Mohd Noor
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/17897/1/KLIBELC%202015%20163-190.pdf; http://repo.uum.edu.my/17897/; http://klibel.com/

This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by...