Perception on E-CRM features for airline websites in Malaysia: Some empirical evidence

• Main Authors: Ismail, Nor Alina, Hussin, Husnayati
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2015
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/17519/1/05_ICoEC2015%201-8.pdf; http://repo.uum.edu.my/17519/; http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/88-perception-on-e-crm-features-for-airline-websites-in-malaysia-some-empirical-evidence

Currently, customers increasingly choose the websites to search and purchase flight tickets. This paper attempts to investigate the website quality in terms of e-CRM features that support online transactions for the purchase of flight tickets in Malaysia. The focus is on the features that support pr...