Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement

Celebrities have been used extensively in advertisement to promote products Celebrity endorsement, and brands.This is especially true for shopping, specialty and luxury items non-celebrity endorsement, consumer product, of consumer products.Earlier studies has also indicated that by using consumer p...

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書目詳細資料
Main Authors: Md Said, Nor Pujawati, Wan Napi, Wan Noraini
格式: Article
語言:English
出版: International Academic Research Journal 2015
主題:
在線閱讀:http://repo.uum.edu.my/17007/1/29.pdf
http://repo.uum.edu.my/17007/
http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/
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