Consumerism the shame of marketing in Nigeria challenges to corporate practices

• المؤلف الرئيسي: Ogechukwu, Ayozie Daniel
• التنسيق: مقال
• اللغة: English
• منشور في: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2013
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/15808/1/artikal_jurnal_IPBJ_bab_1.pdf; http://repo.uum.edu.my/15808/; http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue

Is it legitimate that consumers should make their dissatisfactions known? Do consumers in Nigeria ever have any chance to complain about defective products? Are producers using God’s name to certify that their products can be sold here on earth and in heaven? Defective products are becoming more ev...