Employees brand citizenship behavior: Front-liner versus backstage employees' perspective
Brand citizenship behavior is a relatively new construct developed in brand literature specifically in internal branding.The main assumption is that employees’ readiness and willingness to engage in brand-consistent behavior could contribute to overall brand success.With a limited understanding of w...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Universiti Utara Malaysia
2015
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/15249/1/ijms2212.pdf http://repo.uum.edu.my/15249/ http://www.ijms.uum.edu.my |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|