Busen, S. M. S. (2014). The role of interactive advertisements in developing consumer-based brand equity: A conceptual discourse. Elsevier Ltd.
Chicago Style CitationBusen, Salem Mohamed S. The Role of Interactive Advertisements in Developing Consumer-based Brand Equity: A Conceptual Discourse. Elsevier Ltd, 2014.
MLA CitationBusen, Salem Mohamed S. The Role of Interactive Advertisements in Developing Consumer-based Brand Equity: A Conceptual Discourse. Elsevier Ltd, 2014.
Warning: These citations may not always be 100% accurate.