Does employees’ brand knowledge influence their brand citizenship behavior?: The mediating role of brand commitment
The purpose of this study is to examine the relationship between employees’ brand knowledge (namely employee’ understanding of; 1) brand meaning, 2) knowledge of customers’ need and expectation, and 3) responsibility to deliver brand promise) and employees’ brand citizenship behavior. Employees’ b...
Saved in:
Main Authors: | , , |
---|---|
格式: | Conference or Workshop Item |
語言: | English |
出版: |
2012
|
主題: | |
在線閱讀: | http://repo.uum.edu.my/12242/1/2209141126.pdf http://repo.uum.edu.my/12242/ http://www.internationalconference.com.my |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|