Nik Abdullah, N. A. H. (2014). The impact of negative social media communication, boycott campaign and brand trust on Generation Y intention to purchase fast food products. INSInet Publications.
シカゴスタイル引用形Nik Abdullah, Nik Ab. Halim. The Impact of Negative Social Media Communication, Boycott Campaign and Brand Trust on Generation Y Intention to Purchase Fast Food Products. INSInet Publications, 2014.
MLA引用形式Nik Abdullah, Nik Ab. Halim. The Impact of Negative Social Media Communication, Boycott Campaign and Brand Trust on Generation Y Intention to Purchase Fast Food Products. INSInet Publications, 2014.
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