Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)

Nowadays, social media has become a phenomenon in the business environment.Marketing through social media technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibi...

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书目详细资料
Main Authors: Suhaimi, Mohd Hafizie, Shiratuddin, Norshuhada
格式: Conference or Workshop Item
语言:English
出版: 2013
主题:
在线阅读:http://repo.uum.edu.my/12113/1/5E1.pdf
http://repo.uum.edu.my/12113/
http://www.ukm.my/fep/perkem/contents/perkem2013-3-08.html
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总结:Nowadays, social media has become a phenomenon in the business environment.Marketing through social media technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibility is defined as the ability of an organization to be seen in its role and capabilities in the community. It has unique and specific features to attract the attention of consumers.The study concludes that the visibility is divided into five elements, namely (1) development of a prominent business site, (2) formation of community, (3) management of updated information content; (4) Analysis of customer behavior, and (5) optimization opportunities market.These basic elements of development are developed based on three main theories: the new communication paradigm theory, social influence theory and the theory of enrichment media.In general, the visibility factors for SME entrepreneurs are expected to strengthen the company's marketing strategy.Thus, the visibility elements would encourage and guide the SME entrepreneurs to optimize social media as a competitive marketing tool.