Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)
Nowadays, social media has become a phenomenon in the business environment.Marketing through social media technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibi...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12113/1/5E1.pdf http://repo.uum.edu.my/12113/ http://www.ukm.my/fep/perkem/contents/perkem2013-3-08.html |
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| Summary: | Nowadays, social media has become a phenomenon in the business environment.Marketing through social media
technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibility is defined as the ability of an organization to be seen in
its role and capabilities in the community. It has unique and specific features to attract the attention of consumers.The study concludes that the visibility is divided into five elements, namely (1) development of
a prominent business site, (2) formation of
community, (3) management of updated information content; (4) Analysis of customer behavior, and (5) optimization opportunities market.These basic elements of development are developed based on three main theories: the new communication paradigm theory, social influence theory and the theory of enrichment media.In general, the visibility factors for SME entrepreneurs are expected to strengthen the company's marketing strategy.Thus, the visibility elements would encourage and guide the SME entrepreneurs to optimize social media as a competitive marketing tool. |
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