The influence of market orientation, brand equity on SMEs performances
Performance of SMEs could be increased if they possess resources that are superior to help generate sustainable competitive advantage. Previous research does not provide a comprehensive explanation for SME performance through brand equity perspectives.This study hence, attempts to fill the gap by i...
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| 主要な著者: | , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
2012
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/11006/1/CR162.pdf http://repo.uum.edu.my/11006/ http://www.kmice.uum.edu.my |
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