The influence of market orientation, brand equity on SMEs performances

• المؤلفون الرئيسيون: Murjan, Azmi Amat, Md Salleh, Salniza
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2012
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/11006/1/CR162.pdf; http://repo.uum.edu.my/11006/; http://www.kmice.uum.edu.my

Performance of SMEs could be increased if they possess resources that are superior to help generate sustainable competitive advantage. Previous research does not provide a comprehensive explanation for SME performance through brand equity perspectives.This study hence, attempts to fill the gap by i...