Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
Globally, the automobile industry is under immense competitive pressures with a pressing need to develop marketing strategies to effectively engage customers and compete in the market. However, sheer paucity exists in the research literature to address the mounting competitive pressures in the autom...
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| 格式: | Thesis |
| 语言: | English English English |
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2020
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| 主题: | |
| 在线阅读: | https://etd.uum.edu.my/9866/1/s902514_01.pdf https://etd.uum.edu.my/9866/2/s902514_02.pdf https://etd.uum.edu.my/9866/3/references_s902514.docx https://etd.uum.edu.my/9866/ |
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