Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
Globally, the automobile industry is under immense competitive pressures with a pressing need to develop marketing strategies to effectively engage customers and compete in the market. However, sheer paucity exists in the research literature to address the mounting competitive pressures in the autom...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English English English |
出版: |
2020
|
主題: | |
在線閱讀: | https://etd.uum.edu.my/9866/1/s902514_01.pdf https://etd.uum.edu.my/9866/2/s902514_02.pdf https://etd.uum.edu.my/9866/3/references_s902514.docx https://etd.uum.edu.my/9866/ |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|