Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
Globally, the automobile industry is under immense competitive pressures with a pressing need to develop marketing strategies to effectively engage customers and compete in the market. However, sheer paucity exists in the research literature to address the mounting competitive pressures in the autom...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English English English |
| 出版事項: |
2020
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/9866/1/s902514_01.pdf https://etd.uum.edu.my/9866/2/s902514_02.pdf https://etd.uum.edu.my/9866/3/references_s902514.docx https://etd.uum.edu.my/9866/ |
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