Effects of perceived e-service quality, customer trust and e-satisfaction one-loyalty in Malaysian e-commerce industry

• 第一著者: Ooi, Min Jie
• フォーマット: 学位論文
• 言語: English; English; English
• 出版事項: 2019
• 主題: HF5415.33 Consumer Behavior.
• オンライン･アクセス: https://etd.uum.edu.my/8494/1/s817464_01.pdf; https://etd.uum.edu.my/8494/2/s817464_02.pdf; https://etd.uum.edu.my/8494/3/s817464%20references.docx; https://etd.uum.edu.my/8494/

E-loyalty is a significant influential factor to online business to capture more market share and increase profitability. The number of online store and e-business model increasing from year to year especially in this decade which caused high competitive among all the competitors. E-loyalty is to se...