The influence of customer satisfaction, brand trust and brand image towards customer loyalty

Customer loyalty always become the important concern in the business organization. The main purpose of this study is to examine the influence of customer satisfactions, brand trust and brand image towards customer loyalty. This study focused on branded computer product industry. The main problem in...

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主要作者: Nurul Sakinah, Azizan
格式: Thesis
语言:English
English
English
出版: 2019
主题:
在线阅读:https://etd.uum.edu.my/8246/1/s823145_01.pdf
https://etd.uum.edu.my/8246/2/s823145_02.pdf
https://etd.uum.edu.my/8246/3/s823145_references.docx
https://etd.uum.edu.my/8246/
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