Conceptual model of persuasive multimedia content (PMC) for social media advertising of island homestays
This study encompasses the development and application of a conceptual model for social media advertising of island homestays. Findings through observation and two preliminary studies found that the use of advertising without suitable models, approaches, or strategies could lead the homestay industr...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2019
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/8155/1/s94045_01.pdf https://etd.uum.edu.my/8155/2/s94045_02.pdf https://etd.uum.edu.my/8155/ |
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