Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh

• المؤلف الرئيسي: Tuhin, Md. Kashedul Wahab
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2018
• الموضوعات: HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: https://etd.uum.edu.my/8029/1/s901056_01.pdf; https://etd.uum.edu.my/8029/2/s901056_02.pdf; https://etd.uum.edu.my/8029/

Understanding and strengthening consumer brand relationship has become vital for brand managers and practitioners since it makes consumers loyal, enhance consumers tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity...