Employer branding practices impact on employee brand loyalty in private higher education institutions in Pakistan: the mediating role of employee engagement

• المؤلف الرئيسي: Ilyas, Muhammad Awais
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2019
• الموضوعات: HF5549-5549.5 Personnel Management. Employment; LB2300 Higher Education
• الوصول للمادة أونلاين: https://etd.uum.edu.my/7889/1/s901523_01.pdf; https://etd.uum.edu.my/7889/2/s901523_02.pdf; https://etd.uum.edu.my/7889/

Services sector is facing the tremendous challenge in developing a strong employee brand loyalty. Brand loyal employees have intension to stay with organization and committed to deliver high level of services which leads towards consumer satisfaction. Among all the best practices, the most relevant...