Growth strategy, entrepreneurial capability and business success of SMEs in Kedah
The purpose of this research is to investigate the business strategy and performance in Small and Medium-Sized enterprises (SMEs). The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Malaysian business population. The present research...
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my.uum.etd.73192021-08-09T03:35:56Z https://etd.uum.edu.my/7319/ Growth strategy, entrepreneurial capability and business success of SMEs in Kedah Ahmad Rafiq, Muda HB615-715 Entrepreneurship. Risk and uncertainty. Property The purpose of this research is to investigate the business strategy and performance in Small and Medium-Sized enterprises (SMEs). The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Malaysian business population. The present research examined the relationship between entrepreneurial capability, growth strategy and SMEs business success. The entrepreneurial capability consisted of entrepreneurial self-efficacy and improvisational behaviour, and growth strategy included product development strategy, market penetration strategy and market development strategy. This research used a survey methodology, then analysed by using a descriptive analysis, correlation and regression analysis. Findings showed that each independent variable had mixed results on SMEs business success. This study contributed to the flow of RBV and provided important contributions for practitioners in developing policies and strategies for business success among SMEs in Malaysia. 2018 Thesis NonPeerReviewed text en https://etd.uum.edu.my/7319/1/s820344_01.pdf text en https://etd.uum.edu.my/7319/2/s820344_02.pdf Ahmad Rafiq, Muda (2018) Growth strategy, entrepreneurial capability and business success of SMEs in Kedah. Masters thesis, Universiti Utara Malaysia. |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property Ahmad Rafiq, Muda Growth strategy, entrepreneurial capability and business success of SMEs in Kedah |
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The purpose of this research is to investigate the business strategy and performance in Small and Medium-Sized enterprises (SMEs). The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Malaysian business population. The present research examined the relationship between entrepreneurial capability, growth strategy and SMEs business success. The entrepreneurial capability consisted of entrepreneurial self-efficacy and improvisational behaviour, and growth strategy included product development strategy, market penetration strategy and market development strategy. This research used a survey methodology, then analysed by using a descriptive analysis, correlation and regression analysis. Findings showed that each independent variable had mixed results on SMEs business success. This study contributed to the flow of RBV and provided important contributions for practitioners in developing policies and strategies for business success among SMEs in Malaysia. |
format |
Thesis |
author |
Ahmad Rafiq, Muda |
author_facet |
Ahmad Rafiq, Muda |
author_sort |
Ahmad Rafiq, Muda |
title |
Growth strategy, entrepreneurial capability and business success of SMEs in Kedah |
title_short |
Growth strategy, entrepreneurial capability and business success of SMEs in Kedah |
title_full |
Growth strategy, entrepreneurial capability and business success of SMEs in Kedah |
title_fullStr |
Growth strategy, entrepreneurial capability and business success of SMEs in Kedah |
title_full_unstemmed |
Growth strategy, entrepreneurial capability and business success of SMEs in Kedah |
title_sort |
growth strategy, entrepreneurial capability and business success of smes in kedah |
publishDate |
2018 |
url |
https://etd.uum.edu.my/7319/1/s820344_01.pdf https://etd.uum.edu.my/7319/2/s820344_02.pdf https://etd.uum.edu.my/7319/ |
_version_ |
1707768028346712064 |
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13.149126 |