Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context

• المؤلف الرئيسي: Arshad, Muhammad Hassan
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2018
• الموضوعات: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• الوصول للمادة أونلاين: https://etd.uum.edu.my/7283/1/s819216_01.pdf; https://etd.uum.edu.my/7283/2/s819216_02.pdf; https://etd.uum.edu.my/7283/

This study aims to investigate the effect of Market Orientation (MO), Entrepreneurial Orientation (EO), Learning Orientation (LO) and Performance (P). The study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships. Fir...