A consumer perspective e-commerce websites evaluation model
Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluati...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2014
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/5299/1/s91930.pdf https://etd.uum.edu.my/5299/2/s91930_abstract.pdf https://etd.uum.edu.my/5299/ |
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