Factors influencing green consumerism behavior among Penangites

• المؤلف الرئيسي: Jayaeswari, Sangaralingam
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2014
• الموضوعات: HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: https://etd.uum.edu.my/4973/1/s91999.pdf; https://etd.uum.edu.my/4973/2/s91999_abstract.pdf; https://etd.uum.edu.my/4973/

Environmental apprehension has demanded greater responsibility and consciousness amongst individuals to be sustainable in their everyday activities. To synthesize business strategy, it is essential to identify the factors that influence green behavior among consumers. The main purpose of this resear...