Integrated Marketing Communications and Marketing Performances of Small Medium-Sized Enterprises (A Study on Food and Beverages SMEs, Northern Malaysia)

• 第一著者: Syahputra, ,
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2012
• 主題: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• オンライン･アクセス: https://etd.uum.edu.my/3216/1/SYAHPUTRA.pdf; https://etd.uum.edu.my/3216/4/SYAHPUTRA.pdf; https://etd.uum.edu.my/3216/

The main objective of this study is to examine the influence between integrated marketing communications toward marketing performances. In order to measure that, five dimensions of integrated marketing communications management which were interactivity, mission marketing, organizational infrastructu...