Intention to Purchase Halal Products Among Consumers
The study of consumer behavior in Malaysia is vital especially when it relates to marketing of halal product. Muslim consumers especially, as well as other consumer segments demand healthy and quality products that conform to Shariah requirements. Therefore, it is worthwhile for companies to take a...
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| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2011
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| 主題: | |
| オンライン･アクセス: | http://etd.uum.edu.my/2790/1/Nur_Haslizatul_Liza_Ahmad.pdf http://etd.uum.edu.my/2790/2/1.Nur_Haslizatul_Liza_Ahmad.pdf http://etd.uum.edu.my/2790/ |
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