Factors Influencing Brand Loyalty Among Mobile Phone Users
The purpose of this paper is to examine the relationship between trust, customer satisfaction, promotion, brand name, attitude towards the brand and brand loyalty. Students of Universiti Utara Malaysia were chosen as samples of this study. A total of 250 questionnaires were distributed to the respon...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2011
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/2636/1/Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/2/1.Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/ |
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