Factors Influencing Brand Loyalty Among Mobile Phone Users
The purpose of this paper is to examine the relationship between trust, customer satisfaction, promotion, brand name, attitude towards the brand and brand loyalty. Students of Universiti Utara Malaysia were chosen as samples of this study. A total of 250 questionnaires were distributed to the respon...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2011
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/2636/1/Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/2/1.Shakhnoza_Amanova_Ibodullayevna.pdf https://etd.uum.edu.my/2636/ |
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