The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance

• 第一著者: Zaifuddin, Majid
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2010
• 主題: HD28-70 Management. Industrial Management
• オンライン･アクセス: https://etd.uum.edu.my/2426/1/Zaifuddin_Majid.pdf; https://etd.uum.edu.my/2426/; http://sierra.uum.edu.my/record=b1222270~S1

Past research had shown that market orientation has a positive influence on the performance of large and small firms. However, little is known on the mediating effect of innovation on the relationship between market orientation and small firm performance. This study fills up the gap by investigatin...