Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty

• المؤلف الرئيسي: Khadijah, Kamisan
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2010
• الموضوعات: HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: http://etd.uum.edu.my/2242/1/Khadijah_Kamisan.pdf; http://etd.uum.edu.my/2242/2/1.Khadijah_Kamisan.pdf; http://etd.uum.edu.my/2242/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758896

The main objective of this research is to determine the relationship between customer satisfaction, brand trust and customer brand loyalty among students who own computer. The data was collected from 201 students in Universiti Utara Malaysia through a self-administered questionnaire. The data was an...