The Combined Effect of Market Orientation and Owner/Manager's Innovativeness on Innovation and Business Performance of Small and Medium Sized Manufacturing Firms in Pakistan

• 第一著者: Alam, Muhammad Masroor
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2009
• 主題: HD28-70 Management. Industrial Management
• オンライン･アクセス: https://etd.uum.edu.my/2104/1/Muhammad_Masroor_Alam.pdf; https://etd.uum.edu.my/2104/2/1.Muhammad_Masroor_Alam.pdf; https://etd.uum.edu.my/2104/

The study investigated various aspects of market orientation and owner/manager's innovativeness relationship with innovation and performance in the small and medium sized manufacturing firms in Pakistan. The objectives of the study were 1) to examine the relationship and effect of market orien...