The relationship between market orientation, competitive advantage and market performance of manufacturing SMEs in Malaysia

Small and medium enterprises (SMEs) are recognised as a strategic pillar of the Malaysian economy and contribute to economic growth. However, there is limited research on understanding market orientation and the mediating role of competitive advantage on market performance in the manufacturing secto...

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書目詳細資料
主要作者: Manivannan, Rethinam
格式: Thesis
語言:English
English
English
出版: 2023
主題:
在線閱讀:https://etd.uum.edu.my/10912/1/permission%20to%20deposit-embargo%2024%20months-s94230.pdf
https://etd.uum.edu.my/10912/2/s94230_01.pdf
https://etd.uum.edu.my/10912/3/s94230_02.pdf
https://etd.uum.edu.my/10912/
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