Mediating role of competitive advantage on the relationship between product innovations, digital entrepreneurship and entrepreneur alertness towards business performance of Bumiputera SME’s
This study focuses on the business performance of Bumiputera-led small and medium enterprises (SMEs) in Malaysia. The objective of this study is to examine the relationship between product innovation (IN), digital entrepreneurship (DE), and entrepreneur alertness (EA) with business performance (BP)....
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2023
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/10810/1/Grant%20the%20permisson_s900415.pdf https://etd.uum.edu.my/10810/2/s900415_01.pdf https://etd.uum.edu.my/10810/ |
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