Consumer behaviour of online intention to purchase during Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural

• 第一著者: Rushaniza Idawaty, Ruslan
• フォーマット: 学位論文
• 言語: English; English; English
• 出版事項: 2022
• 主題: HF5415.33 Consumer Behavior.
• オンライン･アクセス: https://etd.uum.edu.my/10103/1/depositpermission-not%20allow_s825918.pdf; https://etd.uum.edu.my/10103/2/s825918_01.pdf; https://etd.uum.edu.my/10103/3/s825918_02.pdf; https://etd.uum.edu.my/10103/

Today, the halal food product from manufacturing industry is a new economy source that contributes to Malaysia's GDP on average of 8.1% per annum. This industry has contributed about RM30.6 billion in 2020 and is estimated to continue up to RM50 billion in 2025. Even so, the Covid-19 pandemic...