A Study on the Factors That Influence the Consumers’ Trust on E-commerce Adoption

Abstract—The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal data. Consumers’ lack o...

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Main Authors: YiYi, Thaw, Ahmad Kamil, Mahmood, Dominic P, Dhanapal Durai
格式: Article
出版: 2009
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在線閱讀:http://eprints.utp.edu.my/3242/1/yiyi_IJCSIS2009.pdf
http://eprints.utp.edu.my/3242/
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