It takes three to tango: understanding the world of online gossips through netnography, big data topic modelling and sentiment analysis
Gossips can be dangerous for business, but some of the content helps businesses identify customers' perceptions, thus permitting opportunities to grow. To date, there has been an increase participation in online gossip, in which people utilise platforms like Facebook, blogs and online forums to...
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| 主要な著者: | , |
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| フォーマット: | Conference or Workshop Item |
| 出版事項: |
2022
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| オンライン･アクセス: | http://eprints.utm.my/id/eprint/99002/ http://dx.doi.org/10.1109/BCD54882.2022.9900719 |
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