The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust

• المؤلفون الرئيسيون: Mansouri, Hossein, Boroujerdi, Saeed Sadeghi, Md. Husin, Maizaitulaidawati
• التنسيق: مقال
• اللغة: English
• منشور في: Emerald Publishing 2022
• الموضوعات: H Social Sciences (General)
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/98705/1/MaizaitulaidawatiMdHusin2022_TheInfluenceofSellersEthicalBehaviour.pdf; http://eprints.utm.my/id/eprint/98705/; http://dx.doi.org/10.1108/SJME-09-2021-0176

Purpose: This study aims to examine the relationship between sellers’ ethical behaviour and customer loyalty. The mediating effect of trust and satisfaction in the relationship between ethical behaviour and loyalty was also assessed in the sportswear industry. Design/methodology/approach: Data were...