The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust
Purpose: This study aims to examine the relationship between sellers’ ethical behaviour and customer loyalty. The mediating effect of trust and satisfaction in the relationship between ethical behaviour and loyalty was also assessed in the sportswear industry. Design/methodology/approach: Data were...
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| Main Authors: | , , |
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| 格式: | Article |
| 语言: | English |
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Emerald Publishing
2022
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| 在线阅读: | http://eprints.utm.my/id/eprint/98705/1/MaizaitulaidawatiMdHusin2022_TheInfluenceofSellersEthicalBehaviour.pdf http://eprints.utm.my/id/eprint/98705/ http://dx.doi.org/10.1108/SJME-09-2021-0176 |
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