The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust

Purpose: This study aims to examine the relationship between sellers’ ethical behaviour and customer loyalty. The mediating effect of trust and satisfaction in the relationship between ethical behaviour and loyalty was also assessed in the sportswear industry. Design/methodology/approach: Data were...

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Main Authors: Mansouri, Hossein, Boroujerdi, Saeed Sadeghi, Md. Husin, Maizaitulaidawati
格式: Article
語言:English
出版: Emerald Publishing 2022
主題:
在線閱讀:http://eprints.utm.my/id/eprint/98705/1/MaizaitulaidawatiMdHusin2022_TheInfluenceofSellersEthicalBehaviour.pdf
http://eprints.utm.my/id/eprint/98705/
http://dx.doi.org/10.1108/SJME-09-2021-0176
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