The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust

• 主要な著者: Mansouri, Hossein, Boroujerdi, Saeed Sadeghi, Md. Husin, Maizaitulaidawati
• フォーマット: 論文
• 言語: English
• 出版事項: Emerald Publishing 2022
• 主題: H Social Sciences (General)
• オンライン･アクセス: http://eprints.utm.my/id/eprint/98705/1/MaizaitulaidawatiMdHusin2022_TheInfluenceofSellersEthicalBehaviour.pdf; http://eprints.utm.my/id/eprint/98705/; http://dx.doi.org/10.1108/SJME-09-2021-0176

Purpose: This study aims to examine the relationship between sellers’ ethical behaviour and customer loyalty. The mediating effect of trust and satisfaction in the relationship between ethical behaviour and loyalty was also assessed in the sportswear industry. Design/methodology/approach: Data were...