Effect of social media to international advertising: what researches tell?

• 主要な著者: Hishan, Sanil S., Ramakrishnan, Suresh, Abu Mansor, Nur Naha, Qureshi, Muhammad Imran
• フォーマット: 論文
• 出版事項: Institute of Advanced Scientific Research, Inc. 2020
• 主題: HB Economic Theory; HF Commerce
• オンライン･アクセス: http://eprints.utm.my/id/eprint/92450/; https://www.jardcs.org/abstract.php?id=4402

A comprehensive analysis of social media and digital ads is included in this report. The key aim of this systematic review is to develop the theoretical foundations of global analysis of marketing through research in social media. A main goal in this area of study is to define potential scientific d...