Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness

Purpose: The purpose of this paper is threefold: first, to examine the effects of perceived corporate social responsibility (CSR) on service quality, satisfaction and repurchase intention; second, to investigate the mediating (unique and serial) effects of service quality and satisfaction; and third...

Full description

Saved in:
Bibliographic Details
Main Authors: Bello, Kamarudeen Babatunde, Ahmad Jusoh, Ahmad Jusoh, Md. Nor, Khalil
Format: Article
Published: Emerald Group Publishing Ltd. 2020
Subjects:
Online Access:http://eprints.utm.my/id/eprint/91413/
http://dx.doi.org/10.1108/SRJ-01-2020-0010
Tags: Add Tag
No Tags, Be the first to tag this record!